Our Story
The Studio & The Vision
Where Modern Design Thinking Meets Ancestral Heritage
Surreal Persian is a multidisciplinary design house founded by Alireza Mirzaei. With over a decade of experience spanning UX/UI, digital arts, and branding, Alireza brings a "Holistic Design" approach to the world of wearable art.
The Architecture of Expression
My career has been dedicated to the pursuit of meaningful design—whether crafting a digital interface for a global organization or a physical garment for a creative thinker. I believe that design should do more than just exist; it should solve problems, tell stories, and reflect identity.
At Surreal Persian, I apply the same meticulous research and craftsmanship used in high-level UX/UI to the world of fashion. Each piece is a calculated balance of:
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Aesthetics: Modern, surrealist interpretations of Persian motifs.
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Usability: Comfortable, high-quality garments designed for daily life.
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Identity: Wearable art that serves as a canvas for the bold self-expresser.
Crafted With Intention
Coming from a background in Interaction Design and Digital Arts, I see every product as an experience. This is why Surreal Persian rejects the "fast fashion" cycle. By utilizing a Made-to-Order model, we ensure that every garment is produced with purpose and zero waste—combining luxury craftsmanship with modern sustainable thinking.
"I don’t just make clothing; I design experiences that feel personal, bold, and timeless. Every motif is a bridge between my heritage and a future-focused design philosophy."